Sean John

Sean John Coombs, affectionally known as Diddy is a man of many talents. From pioneering producer to pop culture icon, fashion designer to philanthropist, fragrance designer to father, CEO to celebrity, he is the definition of a successful modern man. Fully throwing himself into everything that he does, passion is the root of Sean Jean Combs success.

Since he is know for creating trends in both music, popular culture and style, fashion and fragrance was a natural extension for Sean Jean Combs. In 1998 he started the prestigious Sean John apparel label, winning the prestigious CFDA Perry Ellis Award for his menswear collection. This was followed by his first fragrance Unforgiveable For Men, which achieved unequivocal success in sales and with the greatest noses in the perfumery business winning a Fifi Award in 2007.